PlayStation 3 - Firsts & Farewells
After more than a decade on the market, Sony is ending production of the PlayStation 3 in Japan. The last remaining SKU, the 500GB standard, will be phased out by the end of the month. It was a tumultuous eleven years for Sony. They started off full of confidence, expecting to retain first place in hearts, minds and on the high street. But the PS3 was prohibitively expensive and lacked a killer app; it quickly fell behind the Xbox 360 and Sony spent years playing catch up. The 360 was widely viewed as the home of AAA and online multiplayer, and the Wii was where we went for family gaming and motion controls. Sony’s competitors had claimed the major, defining features of the seventh generation. Sony suffered through a catastrophic hack, which they handled poorly, never fully tapped into the potential of Home and struggled with the widely held belief that games ran better on 360. Once celebrated for innovation, Sony became reactionary, aping the competition and doing a lacklustr